Simon O. Sinek


Wikipedia ( Link )
Simon O. Sinek (born October 9, 1973) is an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning.

He is known for popularizing the concepts of “the golden circle” and to “Start With Why”, described by TED as “a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?”‘.

Sinek’s first TEDx Talk on “How Great Leaders Inspire Action” is the 3rd most viewed video on

His 2009 book on the same subject, Start With Why: How Great Leaders Inspire Everyone to Take Action (2009) delves into what he says is a naturally occurring pattern, grounded in the biology of human decision-making, that explains why we are inspired by some people, leaders, messages and organizations over others.

Early life and education
Sinek was born in Wimbledon, England; at a young age he moved to Johannesburg, South Africa, then to London, then to Hong Kong, before settling in New Jersey.

He earned a BA degree in cultural anthropology from Brandeis University; he attended City University in London with the intention of becoming a barrister, but left law school to go into advertising.

Sinek’s mother, Susan, is Jewish and of Hungarian Jewish descent.

Community and civic affairs
Active in the not-for-profit world, Sinek works with Count Me In, an organization committed to helping one million women-owned businesses reach a million dollars in revenues by 2012and he serves on the Board of Directors for Danspace Project, an organization that fends for advancing art and dance.


Millennials in the Workplace

  1. Simon Sinek on Millennials in the Workplace
    • Profile
      • Excerpt of Simon Sinek from an episode of Inside Quest.
    • Videos
      • Video #1
        Channel:- David Crossman
        Date Published:- 2022-July-26th
        Date Added:- 2016-December-29th


  1. Simon Sinek: How great leaders inspire action


Great Resignation

  1. The TRUTH of The Great Resignation | Simon Sinek
    • Profile
      • The Great Resignation is actually a great correction. Labor has much more influence, and thanks to COVID, can say “I don’t want to be treated this way, and I’d rather have no job than this job.”
    • Videos
      • Video #1
        Channel:- Gartner
        Date Published:- 2022-July-1st
        Date Added:- 2022-July-26th


In Depth

Simon Sinek on Millennials in the Workplace

  1. Life Transitions
    • When we are very young the only approval we need is the approval of our parents
    • As we enter puberty, we now need the approval of our peers
    • Very frustrating for our parents, very important to us as it allows us to acculturate from our immediate family
    • It is a highly anxious period of our lives
    • We learn to rely on our friends to help us cope
    • Some people accidently discover the numbing effect of alcohol
    • Those people will not turn to families nor friends, but turn to alcohol to help them cope

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