If you were CEO would you cut your salary in half to help avoid layoffs?

That’s what Apple CEO Tim Cook did.

He made $99M in 2022.

He’ll make $49M less in 2023.

Let’s be honest—these are numbers for the ultra-wealthy.

Tim will be just fine making close to $50M this year.

Yet he didn’t have to do this.

But he willingly chose to anyway.

That’s a sign of great leadership.

No wonder Apple is the most valuable company in the world.