Google – Chrome – Configuration – “Heavy Ad Intervention”

Background

Google’s Chrome remains my browser of choice.

But, on a busy research day, my laptop gets slower as I open up more windows and tabs.

Configuration

Fortune

Fortunately, most web sites are free and supported by ads.

Misfortune

Unfortunately, some of the ads fall into there traps:-

  1. Clumsy
  2. Video Starts running based on entrance

Google

Protecting against resource-heavy ads in Chrome
Link

Googles Finding

We have recently discovered that a fraction of a percent of ads consume a disproportionate share of device resources, such as battery and network data, without the user knowing about it. These ads (such as those that mine cryptocurrency, are poorly programmed, or are unoptimized for network usage) can drain battery life, saturate already strained networks, and cost money.

Googles TakeBack

In order to save our users’ batteries and data plans, and provide them with a good experience on the web, Chrome will limit the resources a display ad can use before the user interacts with the ad. When an ad reaches its limit, the ad’s frame will navigate to an error page, informing the user that the ad has used too many resources. Here is an example of an ad that has been unloaded.

Make Use of

Access

To experiment with this feature, please enter the URL listed below, in your google’s address bar:-

chrome://flags/#enable-heavy-ad-intervention

Setting

Default Setting

Until changed, your setting will read “Default“.

heavyAdIntervention.pre.01.20200603.0112AM

Enable

Please set this option by choosing the “Enabled Option“.

heavyAdIntervention.post.01.20200603.0111AM

Relaunch

Please restart your browser to start experimenting with this option.

relaunch.01.20200603.0113AM

 

References

  1. Chromium
    • Chromium Blog
      • Protecting against resource-heavy ads in Chrome
        Published On:- 2020-May-14th
        Link
  2. Google
    • Rowan Merewood
      • Handling Heavy Ad Interventions
        Link
    • Lighthouse
      • developers.google.com
  3. 9to5Google
    • Abner Li
      • Chrome limiting CPU and data usage of ads, will remove ‘heavy ads’
        Link

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s