Google – Chrome – Configuration – “Heavy Ad Intervention”


Google’s Chrome remains my browser of choice.

But, on a busy research day, my laptop gets slower as I open up more windows and tabs.



Fortunately, most web sites are free and supported by ads.


Unfortunately, some of the ads fall into there traps:-

  1. Clumsy
  2. Video Starts running based on entrance


Protecting against resource-heavy ads in Chrome

Googles Finding

We have recently discovered that a fraction of a percent of ads consume a disproportionate share of device resources, such as battery and network data, without the user knowing about it. These ads (such as those that mine cryptocurrency, are poorly programmed, or are unoptimized for network usage) can drain battery life, saturate already strained networks, and cost money.

Googles TakeBack

In order to save our users’ batteries and data plans, and provide them with a good experience on the web, Chrome will limit the resources a display ad can use before the user interacts with the ad. When an ad reaches its limit, the ad’s frame will navigate to an error page, informing the user that the ad has used too many resources. Here is an example of an ad that has been unloaded.

Make Use of


To experiment with this feature, please enter the URL listed below, in your google’s address bar:-



Default Setting

Until changed, your setting will read “Default“.



Please set this option by choosing the “Enabled Option“.


Please restart your browser to start experimenting with this option.




  1. Chromium
    • Chromium Blog
      • Protecting against resource-heavy ads in Chrome
        Published On:- 2020-May-14th
  2. Google
    • Rowan Merewood
      • Handling Heavy Ad Interventions
    • Lighthouse
  3. 9to5Google
    • Abner Li
      • Chrome limiting CPU and data usage of ads, will remove ‘heavy ads’

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